adidas' annual report serves as a comprehensive summary of the company's activities during the preceding year. Its purpose is to provide shareholders and external stakeholders with valuable information about the company's operations and financial performance.

Notably, the annual report stands out for its user-oriented design, featuring interactive elements that enhance the reader's experience. This innovative approach has garnered recognition, earning several awards for its best-in-class execution within the league of international companies listed on the stock exchange.

The report's design and interactive features have been widely praised for their effectiveness in engaging readers and effectively conveying complex information. By prioritising user experience and adopting cutting-edge design practices, adidas has set a new standard for annual reports within the corporate landscape.

Overall, adidas' annual report not only fulfils its essential purpose of providing transparent and insightful information but also demonstrates the company's commitment to delivering a visually appealing and interactive experience to its shareholders and external audience.