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ADIDAS STRATEGY LAUNCH 'OWN THE GAME'
With sports playing an increasingly significant role in people's lives, both on and off the field, the industry in which adidas operates is highly attractive. As a result, the future outlook becomes increasingly important for both internal and external audiences.
To address this, adidas recently launched its 5-year strategic business plan called 'Own The Game'. This plan aims to position adidas as a leader in the industry and solidify its presence in the market.
To support the rollout of this plan, adidas has implemented an extensive omni-channel experience. This includes captivating online graphics and videos, eye-catching billboards, engaging event designs, and professionally designed PowerPoint templates.
By leveraging these various channels, adidas is able to effectively communicate its message and engage with its target audience on multiple platforms. This holistic approach ensures that the 'Own The Game' plan is well-received and understood by both internal stakeholders and external consumers alike.
Overall, adidas is not only capitalizing on the growing importance of sports but also investing in comprehensive communication strategies to effectively convey its strategic vision to a wide range of audiences.
Art Direction – Andreas Walter
Graphic Design – Andreas Walter
Video Cut – Father & Sun Agency
Digital Design – Andreas Walter
Template Design – Explain Agency
ADIDAS - STRATEGY
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