For our stars of the summer, the time is now. This is the moment for them to write themselves into sporting history, and to chase a dream they all share – to become a champion.

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2024 is a year like no other—a year where the world comes together to celebrate the beauty of sport, culture, and unity. From the electrifying energy of the Copa America to the fierce competition of the Euro Cup, and the inspiring moments of the Olympic Games, this year is a testament to the power of sport in bringing people together.

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Experience the thrill of victory, the strength of team spirit, and the unbreakable bond of community that transcends borders. Join adidas as we honor the athletes, fans, and everyone who makes these moments unforgettable.

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Let’s celebrate the year of sport. Together.