ZALANDO
PRODUCT IMAGERY - AI MACHINE LERNING

What if you could challenge the status quo of an entire industry? What if cutting-edge AI technologies could not only enhance visual outcomes but also dramatically improve efficiency and reduce costs? 

With the introduction of a revolutionary new technology, we are transforming the future of the apparel industry. As Europe’s largest fashion wholesaler, Zalando produces imagery for approximately 45,000 products each year, generating around half a million images annually—an endeavor that costs millions of euros. 

Now, through the power of AI, we've developed an advanced machine learning algorithm that is fed with image data to establish a framework for visual standards in the PDP and ePDP sectors. Moving forward, the only input required will be a packshot product image, from which AI will generate on-model imagery—eliminating the need for ongoing model bookings, photo shoots, and product shipping. This breakthrough reduces image production costs by an astounding 58%, saving millions while enhancing visual consistency.

This innovative approach is setting the standard for content production in the future.

Zalando – Redefining fashion imagery through AI-driven machine learning.

Credit: Mulitple Owners. 

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