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ZALANDO
ZEITGEIST - AI CAMPAIGN

Art Direction – Andreas Walter 

First Zalando landing page with only AI generated content.

The objective of the Zeitgeist is to roll out a cultural forecast that meticulously examines societal shifts, offering a wide-angle view of macro themes and cultural movements. This initiative is designed to decode the essence and origins of these shifts, aiming not just to educate but also to provide a strategic forecast along with Zalando’s interpretation. The goal is to anticipate the trajectory of these cultural dynamics, empowering audiences with a deep understanding and perspective on emerging societal trends. 

Credit: Multiple Owners. 

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